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The Significance of Brand Ambassadorship

I’ve been speaking about employees as organisations most important Brand Ambassadors for quite a long time now. It was, therefore great to go the Recruitment Festival – RecFest and hear people directly or indirectly speak of the importance of both employees and potential employees as Brand Ambassadors. First was House of Fraser with a five …

The End

I recently read the headline of an article entitled “the beginning”, strangely I found myself thinking of endings. Not totally off point as often for something to begin, something else must end. They say all good things must come to an end. I don’t believe it’s ALL things. However sometimes they just do. Not because …

Value Begets Value

The truth, however is that for most people just as for my friend, such actions by employers make people feel valued and when they feel that they are valuable to their employers they tend to want to work that much harder to add value to the organisations. Besides which they become the biggest advocates for the organisation.