The ALS Challenges

It’s a bit of a mouthful, but the real title for this should probably be “The ALS Ice Bucket Challenge & The Real ALS Challenge”
I initially ignored it as a silly gimmick when I saw people pouring cold water and ice blocks over themselves for what I later learnt was called the #IceBucketChallenge. Though it’s not my idea of fun, I accepted that people were gaining some form of satisfaction from it, so I thought, ‘live and let live’. I later learnt that it was aimed at raising awareness about ALS and raising funds for a charity.
It seemed a bit though, that people were choosing to pour ice cold water over themselves instead of actually giving to Charity. I have, however, learnt through NBC news that  over $30,000 has been raised, so though it may be gimmicky it must be taken seriously.

I hope that whilst people like George Bush may have taken the challenge and had ice cold water poured all over him that he still went ahead and wrote a couple of cheques. One for Laura, but most critically  one for the ALS Foundation.

Similarly, I hope that all the celebrities and all the other people that have opted to have ice cold water poured over themselves still go ahead and make a donation to the ALS Foundation or other Charities that support people with the disease if they can afford to do so.

If not to some extent, what’s the point? I may just be ignorant, but I must say I didn’t know what ALS prior to the campaign. I didn’t learn anything about it from all the different people that I’ve seen having buckets of water poured over their heads. Most of them don’t even mention it.

I had to go online and look up ALS to find out what it means. I’ve also seen an alternative video from a young man who has been diagnosed with the disease; as was his mother and his grandmother. I think the video is a must watch. Ref: ALS Ice Bucket Challenge – Uncensored & Sexy?

Ultimately, I hope that beyond a bit of viral fun, a lot more money is raised in aid of ALS which leads to research, better treatment and a potential cure; that there is a greater awareness of the disease and a better/improved response to people that suffer from it.

So have fun (as you hopefully make a real difference)


Susan Popoola runs Conning Towers Ltd, an HR organisation focused on Talent Management and HR Transformation and Engaged For Success a Social Enterprise. She is also the published author of Touching The Heart of Milton Keynes: A Social PerspectiveandConsequences: Diverse to Mosaic Britain. She is also Winner Women4Africa Author of the Year 2013

Copyright 2014. This document is the specific intellectual property of Susan Popoola. Content may not be reused or reproduced without the specific permission of the owner or a reference to the source. Opinions may be generated






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