Susan Popoola

Leveraging The Value of People
December 11th, 2011 by SusanPopoola

The Power of an Idea

Did you know…
£5 provides water for a family for a week?
£10 pays for a rural health care worker for a week?
£25 feeds a family of six for a month?
£50 pays for a sewing machine?
£100 empowers a widow to set up in business?
The Akabusi Charitable Trust Literature

If for no other reason, if you watched the 4 by 400m relay at the 1991 World Championships at Tokyo you will have heard of Kriss Akabusi.  Since the end of his athletics career you may have seen him on television on programmes such as Record Breakers, heard him on the radio or had the privilege to hear him give a motivational talk at an event.  Even if you do know all of this, you may not be aware that he additionally Chair’s a Charity, “The Akabusi Charitable Trust”, that works to promote the social and economic development of communities in poverty in Nigeria.

I say he Chair’s the Charity, but he’s role doesn’t stop there – amongst other things he is actively involved in fundraising for the Charity and in 2010 he led on a Charity Bike Ride from Edinburgh to London aimed at raising funds for the Charity.  Having done what I could to support Kriss on the Bike Ride, a few months later, I received some information which outlined the difference that various amounts of money could make, starting from £5 to the impact that a £100 could have on the life of a widow.

£100 could enable a widow to set up a business I read. I’d like to do that I thought i.e. have the privilege of helping to transform someone’s life. It was just another one of the many ideas that I develop.  More often than not, I think of things that I could do that might be great ideas, but just put them aside. I don’t know if you’re anything like that too?  The only thing is that with this particular idea, the next time I went into the office of the Charity I took my cheque book with me.

“I’d like to sponsor a widow”, I announced. Everyone looked at me. “Your literature mentions that £100 can transform the life of a widow” I stated.  “Find me a widow to support” I went on to demand as I wrote out a cheque for £100. Obediently the next time Kriss and another trustee went to Nigeria to monitor the work of the Charity, they identified a struggling widow and through one of the Charity’s partner organisations supported her in setting up a small business which enabled her to support her family and ensure that her children went to school.  Her life, her prospects and that of her children were transformed.

As a result, the Charity decided to set up a project  – Woman2Woman; to enable women in the UK to support women in rural Nigerian communities.  It’s early days yet, but already there are a growing number of women whose lives are being transformed through this project. I’m humbled by the knowledge that this project developed because I did something with a simple idea that I had.

I’m therefore writing this for two reasons. In the first instance you may have one or two ‘simple’ ideas of you’re own that you’re sitting on. I would like to encourage you to go for it, put yourself out there – you just don’t know what will happen.

Secondly, a seed has been planted, i.e the idea of transforming lives of Nigerian widows and those of their families through donations of £100. In my head, the idea is beginning to develop that this could actually become something phenomenal that transforms whole villages and I was just wondering if you would be interested in being a part of this?

#Selah

© Susan Popoola MA CIPD FRSA
Conning Towers Ltd
Leveraging the Power of People

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