I hope that whilst people like George Bush may have taken the challenge and had ice cold water poured all over him that he still went ahead and wrote a couple of cheques. One for Laura, but most critically one for the ALS Foundation.
Similarly, I hope that all the celebrities and all the other people that have opted to have ice cold water poured over themselves still go ahead and make a donation to the ALS Foundation or other Charities that support people with the disease if they can afford to do so.
If not to some extent, what’s the point? I may just be ignorant, but I must say I didn’t know what ALS prior to the campaign. I didn’t learn anything about it from all the different people that I’ve seen having buckets of water poured over their heads. Most of them don’t even mention it.
I had to go online and look up ALS to find out what it means. I’ve also seen an alternative video from a young man who has been diagnosed with the disease; as was his mother and his grandmother. I think the video is a must watch. Ref: ALS Ice Bucket Challenge – Uncensored & Sexy?
Ultimately, I hope that beyond a bit of viral fun, a lot more money is raised in aid of ALS which leads to research, better treatment and a potential cure; that there is a greater awareness of the disease and a better/improved response to people that suffer from it.
So have fun (as you hopefully make a real difference)
Susan Popoola runs Conning Towers Ltd, an HR organisation focused on Talent Management and HR Transformation and Engaged For Success a Social Enterprise. She is also the published author of Touching The Heart of Milton Keynes: A Social PerspectiveandConsequences: Diverse to Mosaic Britain. She is also Winner Women4Africa Author of the Year 2013
Copyright 2014. This document is the specific intellectual property of Susan Popoola. Content may not be reused or reproduced without the specific permission of the owner or a reference to the source. Opinions may be generated